WELCOMING UKRAINIAN BUSINESSES TO IFE 2025 – The UK’s Leading Food & Drink Event 

We are delighted to welcome Ukrainian businesses to the International Food & Drink Event (IFE) 2025, the largest and most influential food and drink trade show in London.

IFE is a key platform where industry professionals from around the world come together to explore the latest trends, discover high-quality products, and build valuable connections. This year, we are especially proud to see Ukrainian businesses showcasing their expertise, creativity, and exceptional food and drink products on the international stage.

We encourage all visitors to support Ukrainian businesses, explore their products, and connect with them at IFE 2025. Let’s celebrate their achievements and help them grow in the global food industry.

Join us in London and be part of this exciting event!

OFFICIAL REPRESENTATIVE IN UKRAINE

We are proud to be the official representative of UK Construction Week and Clerkenwell Design Week in Ukraine, two of the most influential trade events in the industry. 

UK Construction Week - the UK’s largest construction event, bringing together esteemed professionals across the sector. 

• UKCW London: 7-9 May 2025 | ExCeL

• UKCW Birmingham: 30 Sept-2 Oct 2025 | NEC 

Clerkenwell Design Week - a premier design festival in London, showcasing cutting-edge innovations in architecture, interiors, and creative industries. 

• London: 20-22 May 2025 

Get in touch with us to explore partnership opportunities, exhibitor benefits, and how you can make the most of these world-class events! 

ABOUT US

Your ambitions, our expertise—let’s create success together

At SB Trade, we are dedicated to empowering Ukrainian businesses by providing seamless access to exhibitions and events across the UK. Our mission is to bridge the gap between Ukrainian entrepreneurs and global opportunities, fostering growth, innovation, and collaboration on an international level.

With an in-depth understanding of both Ukrainian and British markets, we guide businesses through every stage of the process—offering support from selecting the right events and preparing materials to providing on-site assistance and developing follow-up strategies. We take pride in delivering a full range of tailored services to ensure that your participation in UK exhibitions is not only successful but also transformative.

Whether your goal is to showcase your products, build lasting partnerships, or explore new market opportunities, we are here to help you achieve it. At SB Trade, we believe in the power of connections and are passionate about helping Ukrainian businesses thrive on the global stage.

VISA SUPPORT

At SB Trade, we understand that navigating the UK visa process can be challenging, especially when selecting the right type of visa for your needs. To support Ukrainian businesses and entrepreneurs participating in exhibitions and events, we provide guidance on obtaining the appropriate visa. Here’s a comparison of two common visa types: Visit on Business and Visit for a Paid Engagement or Event. 

Visit on Business 

Purpose:

This visa is ideal for individuals attending exhibitions, conferences, or trade fairs in the UK as part of their business activities. It allows you to promote your products, network, and explore market opportunities without engaging in direct paid work.

Key Features:

• Suitable for showcasing goods and services, attending business meetings, or participating in industry events.

• Allows a stay of up to 6 months.

• Does not permit earning income or direct sales while in the UK.

• Commonly used by exhibitors, entrepreneurs, and company representatives.

Who Should Choose This Visa?

If your goal is to attend or exhibit at a trade fair, engage in discussions with potential partners, or explore business opportunities without receiving direct payment for your activities, this is the right choice.

Visit for a Paid Engagement or Event

Purpose:

This visa is designed for professionals who are traveling to the UK to take part in a specific paid activity or engagement, such as delivering a speech, participating in a paid panel discussion, or contributing as a professional exhibitor.

Key Features:

• Allows participation in paid activities that are pre-arranged and related to your expertise or profession.

• Suitable for individuals receiving remuneration for their involvement in the event.

• Duration of stay is generally shorter, often limited to 30 days.

• Requires proof of the paid engagement (e.g., contract or invitation detailing payment).

Who Should Choose This Visa?

If you are invited to an event as a speaker, performer, or professional contributor and will receive payment for your services, this is the appropriate visa type.

Comparison Table

Feature Visit on Business Visit for a Paid Engagement

Purpose Business meetings, exhibitions, trade fairs Paid professional activities or engagements

Duration of Stay Up to 6 months Up to 30 days

Payment Allowed No Yes

Common Uses Networking, exhibiting, attending events Speaking, performing, paid contributions

Documentation Needed Event invitation, proof of business ties Contract or proof of paid engagement

How We Can Help?

At SB Trade, we assist you in determining the most suitable visa based on your specific needs and circumstances. Our team provides support in:

• Preparing the necessary documentation.

• Guiding you through the application process.

• Ensuring your application complies with UK visa requirements.

Let us help you focus on your business goals while we handle the complexities of visa preparation. Get in touch with us today to ensure a seamless and stress-free application process!

ORGANISE YOUR TRIP WITH EASE

At SB Trade, we take the hassle out of planning your business trips, ensuring every detail is managed with precision and care. From travel arrangements to accommodation, we provide a comprehensive range of services to ensure your visit to the UK is smooth and stress-free. 

What We Offer

1. Travel Arrangements

We’ll handle your travel needs, including booking flights, trains, or other transport options that best suit your schedule and budget. Our goal is to ensure you arrive at your destination comfortably and on time.

2. Accommodation

Finding the right place to stay is crucial for a productive trip. Whether you prefer a centrally located hotel, a serviced apartment, or budget-friendly options, we will secure accommodation that meets your preferences and requirements.

3. Event Coordination

As part of your trip planning, we ensure all logistics related to your event participation are in place. This includes arranging transport to and from the venue, setting up exhibition spaces, and providing on-site support as needed.

4. Tickets and Entry Passes

From flights to event tickets, we’ll make sure you have all the necessary passes and documentation, saving you time and effort.

5. Personalised Itinerary

We’ll create a tailored itinerary to help you make the most of your time in the UK, balancing business and leisure to suit your objectives.

OUR KEY SERVICES

Exhibition Organisation

Comprehensive planning and management of your participation in UK exhibitions.

Renting exhibition spaces and representing clients to exhibition organisers.

Full documentation and historical record-keeping for participation logistics.

Custom Exhibition Stands

Design and production of bespoke exhibition stands that captivate and engage.

Full setup with furniture, accessories, and advanced equipment tailored to your needs.

Focus on aesthetics, functionality, and impact to align with your corporate identity.

Marketing Solutions

Developing strategies and managing participation to meet specific business goals.

Organising VIP networking events, business forums, and client-focused programmes.

Providing post-event performance reports to assess the financial effectiveness of participation.

Advertising Support

Designing and printing high-quality promotional materials, including brochures, catalogues, and branded merchandise.

Producing professional videos for stand displays and PR campaigns.

Facilitating media relations and creating engaging content for pre- and post-event promotion.

Exhibition Services

Staffing: Recruitment and training of professional stand personnel, including hosts and promoters.

Technical Support: Internet access, video conferencing, and equipment maintenance.

Visitor Engagement: Hosting promotional events, live shows, and interactive displays.

Comfort and Convenience: Catering, cleaning, security, and other support services to ensure a seamless experience.

TIPS & TRICKS

How to Succeed at Exhibitions

Participating in exhibitions is a valuable opportunity for networking and establishing business relationships. To succeed, preparation and planning are crucial. This involves having essential materials like business cards and product samples, as well as confidence in your company and product. Exhibitions are more than just showcasing—they’re about creating lasting impressions.

Plan in Advance

Research event schedules, exhibitors, and attendees to identify potential clients. Early planning not only ensures better preparation but also helps save costs due to early booking discounts and reduced rush fees.

Budget Planning

Exhibition costs go beyond participation fees, including logistics, accommodation, and unexpected expenses such as waste disposal, booth cleaning, and equipment hire. Proper budgeting can prevent surprises, and being aware of additional charges like parking, badges, and power connections is essential.

During the Exhibition

Maintain a welcoming and professional booth environment with good lighting and an open design.

Engage visitors with branded gifts, snacks, or catalogues to leave a positive impression.

Avoid overindulging in alcohol; focus on being approachable and present for potential clients.

After the Exhibition

Follow up promptly with leads. Send thank-you emails, share catalogues, and schedule meetings to convert connections into contracts. The real work starts after the event—building on the relationships established at the exhibition.

By planning ahead, managing budgets effectively, and maintaining a professional presence, exhibitions can become a cornerstone of your business growth strategy.

UPCOMING EXHIBITIONS IN THE UK 

Why Choose the United Kingdom for Your Business?

The United Kingdom ranks among the top five largest economies in the world. In 2024, over 35,000 companies from around the globe participated in British trade shows. Each year, UK exhibitions attract approximately 7.5 million visitors, including leading investors, buyers, and representatives of global brands from all over the world.

Calendar 2025

March

Professional Beauty London 2025 (2–3 March)
A specialist beauty industry exhibition in London.

London Book Fair  (11–13 March)
Premier international event for the publishing and literature industries.  

Cloud & Cyber Security Expo 2025 (12–13 March)
A global event dedicated to cybersecurity innovations.

IFE 2025 (International Food & Drink Event) (17–19 March)
The leading food and beverage exhibition in London.

Bridal Week (23–24 March)
A market-leader for bridal industry.

May

UK Construction Week (7–9 May)
The UK's largest construction event.

Natural Beauty, Health, Food (12–13 May)
A leading event for natural and organic Beauty, Health and Food.

London Wine Fair 2025 (19–21 May)
A top-tier international wine trade exhibition in London.

Clerkenwell Design Week 2025 (20–22 May)
The UK’s leading design festival, hosted in London.

June

London Tech Week 2025 (9-13 June)
Europe’s largest technology event, hosted across various venues in London.

September

DSEI 2025 (9–12 September)
A global defence and security exhibition in London.

UK Metals Expo (10–11 September)
A leading exhibition for digital marketing and technology, in London.

ECommerce Expo 2025 (24–25 September)
A major event for the e-commerce industry, held in London.

Coffee Shop Innovation Expo 2025 (30 September–1 October)
A showcase of innovations for coffee shops, in London.

DroneX Tradeshow & Conference 2025 (30 September–1 October)
An event dedicated to drone technology and applications, in London.

UK Construction Week (30 September–2 October)
An event dedicated to products made from natural stone in Birmingham.

Ready to Expand Your Business? 

The UK offers unparalleled opportunities for companies looking to tap into a dynamic and globally connected market. Partner with SB Trade to make the most of these opportunities and bring your business to the forefront of the UK industry. 

For more information or to discuss partnership opportunities, feel free to reach out.